This week marks the 10-year anniversary for one of our pack members, Tricia Saul. From basement beginnings to our new office Tricia has been with us every step of the way! Before coming to Mopdog, Saul graduated from Ferris State University in Michigan where she received a Bachelor of Science in Visual Communication. She has since gained 11 years of experience in graphic design and print production and a wealth of knowledge to share.

“It is hard to believe that I have worked for Mopdog for the past 10 years. Seeing the growth in the company that I give my creative heart and soul to on a daily basis is the greatest gift a senior designer could ask for. As a member of the Mopdog Team, whether I am working on a project, assisting a client or meeting a deadline, the rewards are endless.” Saul said.

Biogen Idec is a global biotechnology organization that creates therapies and treatments to help patients with debilitating diseases and sicknesses. The company spans around the world with corporate headquarters located in Weston, Mass. The organization has recently released an experimental drug, BG-12 (DIMETHYL FUMARATE), to aid in the treatment of multiple sclerosis (MS). MS is a chronic disease that affects the central nervous system and has no known cure. The pill has the potential to become the world’s leading treatment for the disease. BG-12 has piqued investor interest propelling the company to become the fourth biggest stock gainer as of May 2012. Biogen Idec is on the path to disease treatment with a grant from the Food and Drug Administration for a 10-month review of BG-12.

For more on Biogen Idec, check out their website

This is Atlanta’s largest web, digital marketing, social media and innovation conference. They are sure to bring back great information from the two day event filled with “leading edge digital media, marketing and business technology content mixed alongside top flight networking with top thought leaders, interactive marketers, Internet execs, online professionals, entrepreneurs and digital strategists.”

Check out the Digital Summit site for more details.

Be sure to keep up with our Twitter and Facebook pages for live updates from the conference!

Here is a snapshot of a few team members participating in taste tests of the foods and beverages that incorporate CP Kelco products.

The Mopdog Team had a great visit today from our friend Bruce Hein at CP Kelco! Bruce’s background as a “Mad” Food Scientist made him great at presenting the CP Kelco specialty hydrocolloids and what they do for different products. We have worked in the background with CP Kelco on website design, print and web advertising, brochure design, and overall branding. It was great for the team to see first hand what these hydrocolloids do for products we use every day!

CP Kelco ingredients touch a wide variety of industrial applications, consumer and household products, tailored to meet the needs of regional consumers.

CP Kelco key product lines are Gellan Gum, Pectin, Cellulose Gum, Xanthan Gum, Carrageenan, Carboxymethyl Cellulose and Microparticulated Whey Protein Concentrate, as well as other unique biopolymers.

Below are just a few examples of the all-natural CP Kelco hydrocolloids and where they are used:

Pectin - tortillas, yogurt, coconut pecan frosting, Smucker’s jelly, Dijon mustard, coconut juice and much more. In the coconut juice, right, we could truly see how the pectin helped keep the  coconut chunks floating. Without this hydrocolloid, this consistency would not be possible.

Xanthan Gum- Instant cake, donuts, microwave cake, instant cinnamon rolls, veggie dogs, Fig Newtons, marinade, etc.

Carrageenan- Deli meat, flan, all-natural fruit jelly, and more.

Thank you Bruce for giving this wonderful presentation! The Mopdog team has gained a true understanding for the CP Kelco products and
how we as consumers benefit!

Cheryl and Lauren from the Mopdog team had the pleasure of supporting the Taskforce at the live Chat! Here are a few thoughts they took away:

1. Make your headlines useful—people are always looking to learn something new so tell them why they should.

2. Provide a sense of urgency—make sure “Tweeps” need to read the article now. Glancing through the Twitter feed is the only chance you will have, so draw them in.

3. Convey the idea that the benefit is unique—if everyone else has posted it, chances are people will skim right over it, so catch attention.

Remember to make your headline compelling. Copyblogger tells us, “on average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.”

For more info on how to successfully use Twitter, read this post by Copyblogger!

As iPad lovers (and all things Apple) here at Mopdog, we have to ask, “Who is really asking this question?”

Well, it seems cat stimulation is in question somewhere. People want to improve the quality of their cat games. There are dozens of cat specific apps available including, cat fishing, cat piano and a laser pointer game, just to name a few! In this video the host even tests the apps on different cats to confirm whether they enjoy the games or not. After watching the video we wanted to thank Yahoo News for the “interesting” clip. However, we quickly discovered Yahoo is not the only one with a cat and iPad video, Youtube has a plethora of videos on this subject for those of you who just can’t get enough.

http://news.yahoo.com/blogs/upgrade-your-life/does-cat-ipad-174715050.html

Our overall thoughts: That’s a lot of money for a cat toy, and we’re seriously dog people. 

For us that means growing and expanding the Mopdog Pack! Our newest Mopdog pack member is Brooke. Brooke has been brought on as a Junior Copywriter. She graduated from UGA with a degree in Journalism and a minor in English. Her writing background will make her a great asset to the team! She will be helping with content development, proofing, as well as keeping up with client blogs and social media.

Check out Brooke’s bio below more information:

Background: Graduated from UGA in 2011, where she majored in Journalism with a minor in English

Stats: Creative writing background, editing skills and dabbles in design work

When Unleashed: Brooke can be found shopping, reading a good book, curling up for a movie or planning her next vacation

Words to live by: “All life is an experiment. The more experiments you make the better.” – Ralph Waldo Emerson

Breed: Doberman Pinscher (Loyal, loving, always active, intelligent, eager to learn new skills and social; family is her number one priority)

We partnered with E. Smith to bring back E-Man. This great character can be found in their videos and advertisements from years past. From now on the new and improved E-Man will be giving customers energy and money saving tips on their social networks. Who wouldn’t like to save the environment and money at the same time? Your next steps to finding E-Man – follow them, like them, tweet, retweet and add them to your circles, +1!

Red Hare offers a range of beers, including Gangway IPA, Long Day Lager, Watership Brown Ale, Chocolate Porter, Whabbit Wheat and a select Rabbit Reserve beer. Below are a few of the rabbit personas we have given to these delicious beers!

If you haven’t checked out the brewery, you are missing out! Tours and Tastings are offered on Thursday, Friday and Saturday nights beginning at 5:30 p.m. This week is their first Thursday night and to celebrate their additional hours, they are having a really special deal for those in attendance. This pint night special, only on April 12, will give guests a Red Hare pint glass and six sample tickets for only $5 all night! *Regular cost for glass and sample tickets will be $10 after April 12.

For more on Red Hare check out their website or Facebook for updates on all of their happenings!

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