About The Client

Aroma Ridge hand-selects beans from coffee producing countries and roasts them to perfection by their very own Roast Master in small batches for a more even, cleaner roast. They offer an expansive line of fresh roasted coffees, gift baskets, Tortuga rum cakes, Caribbean sauces, Monin syrups, biscotti and English teas.

The Situation

The parent company, Rona, Inc., needed to establish a new corporate identity for its growing coffee and gourmet products business. Several marketing communication tools, including an eCommerce website, needed to be updated in order to meet customer needs.

The Result

Mopdog developed Aroma Ridge, a new name for the company, to best describe the product offering and direction. Packaging, corporate identity, business package design and other marketing communication tools were developed to match the new corporate brand.