About The Client

In 2003, The Corridor Group, Inc. (TCG) developed CHEX eLearning, a web-based training and orientation solution. This service was the first of its kind specifically designed for and marketed to the home care and hospice markets. Available 24/7, learners can access an extensive library of learning modules and continuing education courses in order to meet annual training requirements.

The Situation

CHEX eLearning is included as one of the services offered by TCG in all of their marketing communications. At the program’s launch the target consumer market was new to the use of eLearning and other software. They desired messaging, tools and communications that could easily explain the features and benefits of using CHEX eLearning. Due to increasing competitive pressure, their goal was to gain higher visibility in the market.

The Result

A new corporate identity was established in order to make CHEX eLearning a stand-alone service of TCG. In addition to the new identity, a website, service quick tour and learner site were also created. Enhanced communication tools created included webcasts and podcasts. Mopdog has also been integral in trade event campaign development, visibility with trade organizations and media development and placement.