About The Client

CP Kelco is a leading global supplier of specialty hydrocolloids with more than 3500 customers in over 100 countries worldwide. They are a manufacturing giant, consisting of a network of facilities spanning three continents and servicing multiple industries such as the food, pharmaceutical, oral care, personal care, household and consumer products, paper coatings and oil field drilling industries.

The Situation

CP Kelco’s products of are complex and their applications/uses broad. A clear, concise message and theme needed to be developed to help prospective buyers fully understand the potential of the product offering. Therefore, the development of a branding campaign to support the idea that if a client can imagine it…CP Kelco can make it happen.

The Result

The “What if…You CAN!” campaign was launched and has grown to become their brand.